Titre : | Pathways to Quitting E-cigarettes Among Youth and Young Adults: Evidence From the truth® Campaign (2024) |
Auteurs : | Jennifer M. Kreslake, Auteur ; Kathleen Aarvig, Auteur ; Michael (Shiyang) Liu, Auteur ; Donna M. Vallone, Auteur |
Type de document : | Article : texte imprimé |
Dans : | American Journal of Health Promotion (Vol. 38, n° 7, septembre 2024) |
Article en page(s) : | pp. 930–937 |
Langues: | Anglais |
Catégories : | |
Résumé : |
"Purpose
This study examines the pathways through which e-cigarette users’ awareness of the truth® campaign influences e-cigarette use frequency over time. Design and Setting Data included four waves (2020–2023) of the Truth Longitudinal Cohort, a probability-based, nationally representative survey. Participants The analytic sample was 15-24-year-olds who reported current e-cigarette use at baseline (N = 718). Wave-by-wave retention rates were 64% to 69%. Measures Respondents’ cumulative awareness of truth® ads was calculated (Waves 1–2). Strength of agreement with campaign-targeted attitudes was measured on five-point scales (Wave 2). The outcome was change in the 4-level frequency of e-cigarette use (Waves 2–4). Analysis Latent growth structural equation modeling examined the pathway from cumulative ad awareness to the frequency of e-cigarette use via campaign-targeted attitudes. Results Model fit estimates identified a three-step pathway by which awareness of the campaign reduced e-cigarette use. Ad awareness was significantly associated with stronger campaign-targeted attitudes: perceived risk (β = .20, P < .0001); anti-vape industry (β = .13, P = .003); independence from addiction (β = .13, P = .004); and affinity with groups that reject vaping (β = .18, P < .0001). Each attitude was significantly associated with stronger perceived norms against e-cigarette use (respectively: β = .25, P < .0001; β = .15, P < .0001; β = .12, P = .018; β = .27, P < .0001). Perceived norms against e-cigarette use had a significant negative relationship with growth in e-cigarette use frequency over time (β = −.23, P < .0001). Conclusion Greater truth® anti-vaping ad awareness strengthens campaign-targeted attitudes among current users, increasing perceived norms against e-cigarette use and reducing use over time." |
Catalogueur : | RESOdoc |
Exemplaires (1)
Cote | Code-barres | Support | Localisation | Disponibilité |
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RESO A.19 | RE65682692 | Bulletin | RESOdoc | Consultation sur place Disponible |