Programme d'études 2002-2003 > ESPO > REIN2200
REIN2200International Business Management

[30h]

Enseignant(s) :

Philippe Byosiere

Cahier des charges

- Provide the students with the capacity of analyzing the evolving international political, economic,
social and technological environment in order to improve business decision making for a national,
international firm or governmental organizations.

- Overview of the specific operational characteristics of the international dimensions of a firm.

Résumé

CONTENTS
ANALYSIS OF THE INTERNATIONAL ENVIRONMENT
International Trade Theory and Practice
International Financial Systems and Environment
International Economic and Political Systems
International Cultural and Social Environment
INTERNATIONAL BUSINESS MANAGEMENT
The International Expansion Path
Researching the Markets
Developing a Marketing Strategy
Penetrating International
Financial Dimensions of an International Company
Organizing the International Dimensions of a Company
Managing Human Ressources Internationally
Administrating Exports
METHODOLOGY
The teaching methodology to be used in the course is a combination of traditional and active teaching methods (lectures, work in groups, presentation of experiences). The theory will be provided mainly through the hand outs and he required readings. The lectures will complement the readings. They will also be an opportunity for answering questions related to the readings.
The pratical side of internatioanl business is given through cases and, on two occasions, exchange of experiences and a small research.
Company representatives will share their experiences related to specific topics.

Le cours REIN2200 est mentionné dans les programmes suivants :

ECAP2

Licence en sciences de gestion

Valeurs ECTS de l'activité

ECAP22

Deuxième licence en sciences de gestion

(3.5 ECTS)

IAG22M

Deuxième année de maîtrise en sciences de gestion (orientation "méthodes quantitatives de gestion")

Obligatoire

INGE22/G

Deuxième Ingénieur de gestion (Générale)

Obligatoire

INGE22/I

Deuxième Ingénieur de gestion (Internationale)

Obligatoire

INGE22/PM

Deuxième Ingénieur de gestion (Création d'entreprise)

Obligatoire

MULT2DC

Diplôme d'études complémentaires en communication multilingue dans l'entreprise

(3.5 ECTS)

Valeur ECTS par défaut

(3.5 ECTS)


Programme d'études 2002-2003 > ESPO > REIN2200

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