Psychology of behavioral change: health, consumption and decision making

Teacher(s)

Corneille Olivier;

Language

French

Content

Behavior change: Systems and individuals.
The legitimacy of behavior change
Expected utility, paradox of choice, and market fragmentation.
Randomized controlled trials
The bounded rationality of behavior: focus on eating behavior.
Nudging: definition, scope and limits.
Nudging: illustrations
Theory of planned behavior and intention implementation
Implicit determinants of behavior

Teaching methods

Lectures, preparation and presentation of articles in pairs ("t"), preparation and presentation of a team work ("T")

Evaluation methods

15%: "t" presentation
35%: "T" presentation
50%: Written exam (open-ended questions)

Other information

The course is mandatory for students in the Social Option and is open to students in the Master degree in Human Resources Management.
No prerequisite is required for the course. However, those who have not taken LSPS1313: Attitude Change and Social Influence, will want to consult the following book: Olivier Corneille (2010). Nos préférences sous influence influence. Bruxelles: Mardaga

Online resources

Moodle

Bibliography

Lee, Nancy R., & Kotler, Philip (2011). Social marketing: Influencing behaviors for good (4th edition). Thousand Oaks, CA, US: Sage Publications
Wilson, T. D. (2011). Redirect: Changing the stories we live by. Hachette UK.
Nombreux articles déposés sur Moodlle

Teaching materials

• Pdfs & articles

Faculty or entity

EPSY