5.00 crédits
22.5 h + 15.0 h
Q1
Enseignants
Belleflamme Paul; Coenraets Jérôme; Kolp Manuel; Wautelet Yves (supplée Belleflamme Paul);
Langue
d'enseignement
d'enseignement
Anglais
Autres infos
Ce cours est enseigné en anglais. Merci de consulter la version anglaise du descriptif.
Bibliographie
Potential references:
- Belleflamme, P. and Peitz, M. (2021). The Economics of Platforms: Concepts and Strategy. Cambridge University Press.
- Chaffey, D. and Ellis, F. (2019). Digital Marketing. Strategy, Implementation and Practice (7th Edition). Pearson.
- Chiang, M. (2012). Networked life. Cambridge University Press.
- Easley, D. and Kleinberg J. (2010). Networks, Crowds, and Markets. Cambridge University Press.
- Laudon, K.C. and Laudon, J.P. (2020). Management Information Systems: Managing the Digital Firm (16th Edition). Pearson.
- Leskovec, J., Rajaraman A. and Ullman J. (2020). Mining of Massive Datasets (3rd Edition). Cambridge University Press.
- Russel, S. and Norvig P. (2022). Artificial Intelligence, a Modern Approach (4th Edition). Pearson.
- Valacich, J., Schneider, C. Hashim, M., (2022) Information Systems Today: Managing the Digital World, (9th edition), Pearson
- Metallo, C., Ferrara, M., Lazazzara, A., Za, S. (Eds) (2020) Digital transformation and human behaviour. Innovation for people and organization. Springer
- Perkin, N. (2019) Agile transformation. Structures, processes and mindsets for the digital age. Kogan page
Faculté ou entité
en charge
en charge
CLSM
