Big Data/Data Mining Applied to Marketing

Enseignants

Bourgies Fabien;

Langue
d'enseignement

Anglais

Ressources
en ligne

Ce cours est enseigné en anglais.  Merci de consulter la version anglaise du descriptif.

Bibliographie

Slides provided through Moodle.
Additional references on the topic will be communicated later to the students.
 
Reference books (recommended but not compulsory):

The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits by Russel Glass.
Big Data Marketing: Engage Your Customers More Effectively and Drive Value by Lisa Arthur.


(For even more:
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die by E. Siegel
Big Data: A Revolution That Will Transform How We Live, Work, and Think by V. Mayer-Schönberger and K. Cukier
Data-driven Marketing: The 15 Metrics Everyone in Marketing Should Know by Mark Jefferey.)

Faculté ou entité
en charge

CLSM