Crisis communication

Enseignants

Groetaers Lionel; Van Overstraeten Mathieu;

Langue
d'enseignement

Anglais

Contenu

The course aims to address the areas of crisis communication from an operational perspective, based on theory and examples.
This will include: crisis communication, communication on change, sensitive communication on risks and controversial subjects to ensure a social license to operate.
The full crisis management cycle will be reviewed, involving risk or issue management (prevention & mitigation, preparedness) and incident or crisis management (response, recovery).
- Map risks based on occurrence and seriousness
- Map and organize stakeholder relations
- Organize monitoring and decrypt online & offline media attention
- Design a crisis or sensitive communication strategy for his/her organization
- Master crisis communication tools, including digital media
- Organize the operation of the crisis unit of his/her organization
- Be able to define and control his/her message in crisis situations
- Crisis evaluation, to learn what the organization did right or wrong during a crisis

Méthodes d'enseignement

The interventions will be given in English in plenary sessions of 2 hours. Each course will be supported by slides that will integrate the main points discussed orally.
During each session:
- Two blocks of half an hour will be devoted to theory. Many examples from real-life situations will support the explanation of the key concepts of crisis communication.
- Two blocks of half an hour will be devoted to group exercises. The objective of these exercises is to confront the students with realistic crisis communication situations.

Modes d'évaluation
des acquis des étudiants

Active participation: 20% of the total
Crisis exercise: 30% of the total
- Groups of 4 to 5 students
- Real crisis situation during a 4 hours session
Oral Exam: 50% of the total
- 2 theoretical questions

Faculté ou entité
en charge

COMU