5.00 credits
30.0 h
Q1
Teacher(s)
Hazée Simon;
Language
French
Prerequisites
/
Main themes
The objective of this course is to understand the realities of retailing and the evolutions related to the new distribution and communication formats. It should enable the student to understand the various forms of strategic, horizontal and vertical interdependencies that link producers and intermediaries, as well as their strategic implications. It also emphasizes the complexity of the distributor's retailing mix decisions (choice of point of sale location, optimization of the assortment, merchandising decisions ...).
Learning outcomes
At the end of this learning unit, the student is able to : | |
1 | Competencies
Given the « competencies referential » linked to the LSM Master 120 in Management and in Business Engineering, this course mainly develops the following competencies:
Learning outcomes
During this course:
|
Content
Other information
Ce cours est enseigné en français. Merci de consulter la version française du descriptif.
Bibliography
Support de cours
Le matériel pédagogique, mis à disposition des étudiants sur Moodle (Student Corner), inclut :
Livres (lecture conseillée mais non obligatoire, par ordre d'importance)
Le matériel pédagogique, mis à disposition des étudiants sur Moodle (Student Corner), inclut :
- Slides PowerPoint et/ou screencasts
- Articles scientifiques et de presse managériale
- Cas d’entreprise
Livres (lecture conseillée mais non obligatoire, par ordre d'importance)
- Levy, M., Weitz, B., and Grewal, D. (2018), “Retailing Management”, 10th ed., McGraw-Hill Education.
- Badot, O., Lemoine, J-F., and Ochs, A. (2018), “Distribution 4.0”, Pearson Education (France).
- Palmatier, R., Stern, L., and El-Ansary, A. (2019), “Marketing Channel Strategy: An Omni-Channel Approach”, 9th ed., Routledge.
- Rapp, A., et al. (2015), “Perceived customer showrooming behavior and the effect on retail salesperson self-efficacy and performance”, Journal of Retailing, 91(2), 358–369.
- Bleier, A., Harmeling, C., and Palmatier, R. (2019), “Creating effective online customer experiences”, Journal of Marketing, 83(2), 98-119.
- Fisher, M. L., Gallino, S., & Xu, J. J. (2019), “The value of rapid delivery in omnichannel retailing”, Journal of Marketing Research, 56(5), 732–748.
- Gensler, S., et al. (2012), “Understanding consumers’ multichannel choices across the different stages of the buying process”, Marketing Letters, 23(4), 987-1003.
- Herhausen, D., Binder, J., Schoegel, M., and Herrmann, A. (2015), “Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration”, Journal of Retailing, 91(2), 309–325.
- Li, H., and Kannan, P.K. (2014), “Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment”, Journal of Marketing Research, 51(1), 40-56
- Lemon, K. and Verhoef, P. (2016), “Understanding Customer Experience Throughout the Customer Journey”, Journal of Marketing, 86 (November), 69-96.
- Petersen, J. A., et. al. (2009), “Choosing the Right Metrics to Maximize Profitability and Shareholder Value”, Journal of Retailing, 85(1), 95-111.
- Sa Vinhas, A., et al. (2010), “Channel design, coordination, and performance: Future research directions”, Marketing Letters, 21(3), 223-237.
- Van Bruggen, G. H., et al. (2010), “Managing Marketing Channel Multiplicity”, Journal of Service Research, 13(3), 331-340.
- Vinas, A. S., and Anderson, E. (2005), “How Potential Conflict Drives Channel Structure: Concurrent (Direct and Indirect) Channels”, Journal of Marketing Research, 42(4), 507-515.
- Zhang, J., Farris, P. W., Irvin, J. W., Kushwaha, T., Steenburgh, T. J., & Weitz, B. A. (2010), “Crafting integrated multichannel retailing strategies”, Journal of Interactive Marketing, 24(2), 168-180
Faculty or entity
CLSM
Programmes / formations proposant cette unité d'enseignement (UE)
Title of the programme
Sigle
Credits
Prerequisites
Learning outcomes
Master [120] in Management
Master [60] in Management
Master [120] in Business Management
Master [120] : Business Engineering
Master [120] in Management
Master [120] : Business Engineering