Market Insights

6.00 credits

30.0 h

Teacher(s)

Charry Karine; Hazée Simon;

Language

French

Bibliography

- Evrard Y. et al. (2009), Market : fondements et méthodes des recherches en Marketing, Editions Dunod.
- Malhotra N. (2007), Etudes Marketing avec SPSS, Pearson Education.

Faculty or entity

CLSM

Programmes / formations proposant cette unité d'enseignement (UE)

Title of the programme

Sigle

Credits

Prerequisites

Learning outcomes

Master [60] in Management (shift schedule)

GEHM2M1

Master [120] in Management (shift schedule)

GEHM2M