Business economics

Teacher(s)

Bascle Guilhem;

Language

French

Main themes

Enterprise strategies: choice and balance of the organisation, product policy, information system, consistency of objectives, and relations with the economic environment. Key concepts of balance sheet analysis, and the interpretation of company financial information. Analysis of decisions and of their logic (e.g. by an analysis of costs and investment decisions).

Learning outcomes

At the end of this learning unit, the student is able to :
1	The course aims to provide an overall view of the problems facing enterprises, and to introduce stu-dents to an analysis of enterprise strategies, and particularly to the basic logic of decisions.

Content

With this course, students will learn the fundamental notions and analytical tools of strategic management. It will help students discover the steps of strategic management, understand how strategic decisions are made, and perceive the importance of strategy.

Teaching methods

- Lectures - Readings - Discussions
Attending the lectures is mandatory and a condition for success.

Evaluation methods

In session final exam (100%): Written exam (MCQ) for the first session and oral exam for the second session

Other information

This course forms part of a study programme that takes place in the evenings and on Saturday mornings.

Online resources

https://moodleucl.uclouvain.be/course/view.php?id=9063

Bibliography

Gerry JOHNSON, Richard WHITTINGTON, Kevan SCHOLES, Duncan ANGWIN, Patrick REGNÉR, & Frédéric FRÉRY, Stratégique, 12ième édition, Pearson Education, 2020.
Nicolas NEYSEN, La stratégie des organisations : Fondements et pratiques du management stratégique, De Boeck Supérieur, 2017.

Faculty or entity

TRAV