Psychology of behavioral change: health, consumption and decision making

Teacher(s)

Corneille Olivier;

Language

French

Content

The ideological and moral legitimacy of behavioural change.
Behavioural change in its economic and ideological context.
The bounded rationality of human behaviours: application to eating behaviour.
Critical analysis of the expected utility approach.
Nudges vs. economic incentives.
The theory of planned behaviour.

Teaching methods

Lectures, preparation and presentation of articles in pairs ("t"), preparation and presentation of a team work ("T")

Evaluation methods

15%: "t" presentation
35%: "T" presentation
50%: Written exam (open-ended questions)

Other information

The course is mandatory for students in the Social Option and is open to students in the Master degree in Human Resources Management.
No prerequisite is required for the course. However, those who have not taken LSPS1313: Attitude Change and Social Influence, will want to consult the following book: Olivier Corneille (2010). Nos préférences sous influence influence. Bruxelles: Mardaga

Online resources

Moodle

Bibliography

Lee, Nancy R., & Kotler, Philip (2011). Social marketing: Influencing behaviors for good (4th edition). Thousand Oaks, CA, US: Sage Publications
Wilson, T. D. (2011). Redirect: Changing the stories we live by. Hachette UK.
Nombreux articles déposés sur Moodlle

Teaching materials

• Pdfs et aticles sur Moodle, Vidéos TED, Ouvrages de référence

Faculty or entity

EPSY