Business issues introduction

lepl2211  2021-2022  Louvain-la-Neuve

Business issues introduction
3.00 credits
30.0 h
Q2
Teacher(s)
Gailly Benoît;
Language
English
Content
 
  • The firm : definition and key characteristics
  • The business plan: objectives and key issues
  • The business opportuniy : sources of innovation (push vs. pull) and introduction to intellectual property
  • The strategic positioning : resources, environment and purpose; target markets and competitive advantage
  • The business model: product/market and value chain
  • The organization: entrepreneurial behavior, size, governance and partnerships
  • The financials: valuation, key financials and funding
Teaching methods
Teaching sessions, testimonials and group presentations
Evaluation methods
Group work (50%) and oral exam (50%)
Other information
Classes taught in English both by the teacher and by an external professional
Online resources
Slides available on Moodle
Bibliography
Magretta J. (2002) What management is. Free Press
Gailly B. (2018) Navigating Innovation, Springer
Faculty or entity
EPL


Programmes / formations proposant cette unité d'enseignement (UE)

Title of the programme
Sigle
Credits
Prerequisites
Learning outcomes
Master [120] in Mechanical Engineering
MECA2M
3
Master [120] in Physical Engineering
FYAP2M
3
Master [120] in Data Science Engineering
DATE2M
3
Master [120] in Chemical and Materials Engineering
KIMA2M
3
Master [120] in Electrical Engineering
ELEC2M
3
Master [120] in Computer Science and Engineering
INFO2M
3
Master [120] in Electro-mechanical Engineering
ELME2M
3
Master [120] in Data Science: Information Technology
DATI2M
3
Master [120] in Biomedical Engineering
GBIO2M
3
Master [120] in Civil Engineering
GCE2M
3
Master [120] in Chemistry and Bioindustries
BIRC2M
3
Master [120] in Biochemistry and Molecular and Cell Biology
BBMC2M
3
Master [120] in Computer Science
SINF2M
3
Master [120] in Mathematical Engineering
MAP2M
3