Public relations

Teacher(s)

Catellani Andrea; Delvaille Katia (compensates Catellani Andrea);

Language

French

Prerequisites

The prerequisite(s) for this Teaching Unit (Unité d’enseignement – UE) for the programmes/courses that offer this Teaching Unit are specified at the end of this sheet.

Content

This course will provide an introduction to public relations as a field of professional activity. The content presented will always be linked to the introduction to the professional practice of public relations, and in particular to strategic thinking and the central and transversal role of public relations within an organisation.

Teaching methods

Introductory lecture, meeting with PR professionals and practical application through a case study. This accompanied group work will be based on a real case presented by the client.

Evaluation methods

Written group work to be submitted via Moodle and oral presentation in the presence of the client.
Instructions for the work will be given via Moodle at a later date.
Second session: the students concerned will have to present a piece of work to be fixed with the teacher.

Other information

Unless new health measures are introduced, the course sessions are planned for physical attendance. Accompanying meetings between the teacher and small groups of students are planned (location to be specified in Moodle).

Bibliography

• Catellani Andrea, Sauvajol Caroline, Les relations publiques, Paris, Dunod, 2015

Autres sources utiles :
Communication. L'ouvrage de toutes les communications, Thierry Libaert (ed.), Vuibert, 2018.
Exploring public relations and management communication, Ralph Tench, Stephen Waddington (eds.), Pearson, 2021.
Les relations "publics" - 2e édition, Stéphane Billiet, Dunod, 2017, ISBN : 9782100769384

Teaching materials

• Catellani Andrea, Sauvajol Caroline, Les relations publiques, Paris, Dunod, 2015

Faculty or entity

ESPO