Due to the COVID-19 crisis, the information below is subject to change,
in particular that concerning the teaching mode (presential, distance or in a comodal or hybrid format).
5 credits
30.0 h + 10.0 h
Q1
Teacher(s)
Vas Alain;
Language
French
Bibliography
- AAKER D.A. (2004), Strategic Market Management, 7th ed., Wiley.
- HOOLEY G., SAUNDERS J., PIERCY N. (2004), Marketing Strategy and Competitive Positioning, 3rd ed., Prentice-Hall.
- PORTER M. (2004), Competitive Strategy, 2nd ed., Free Press.
Faculty or entity
CLSM
