mgehc2135  2020-2021  Charleroi

Due to the COVID-19 crisis, the information below is subject to change, in particular that concerning the teaching mode (presential, distance or in a comodal or hybrid format).
6 credits
30.0 h
Q1
Teacher(s)
Charry Karine; Hazée Simon;
Language
French
Bibliography
-      Evrard Y. et al. (2009), Market : fondements et méthodes des recherches en Marketing, Editions Dunod.
-      Malhotra N. (2007), Etudes Marketing avec SPSS, Pearson Education.
Faculty or entity
CLSM


Programmes / formations proposant cette unité d'enseignement (UE)

Title of the programme
Sigle
Credits
Prerequisites
Aims
Master [60] in Management (shift schedule)

Master [120] in Management (shift schedule)