Due to the COVID-19 crisis, the information below is subject to change,
in particular that concerning the teaching mode (presential, distance or in a comodal or hybrid format).
6 credits
30.0 h
Q1
Teacher(s)
Charry Karine; Hazée Simon;
Language
French
Bibliography
- Evrard Y. et al. (2009), Market : fondements et méthodes des recherches en Marketing, Editions Dunod.
- Malhotra N. (2007), Etudes Marketing avec SPSS, Pearson Education.
- Malhotra N. (2007), Etudes Marketing avec SPSS, Pearson Education.
Faculty or entity
CLSM
