Due to the COVID-19 crisis, the information below is subject to change,
in particular that concerning the teaching mode (presential, distance or in a comodal or hybrid format).
3 credits
22.5 h
Q2
Teacher(s)
Bailly Anne-Sophie; De Meeûs d'Argenteuil Dorian; Philippot Jean-Paul;
Language
French
Main themes
Talk criticizes contemporary stakes of the management of drafting. Analyze casus on the basis of experiments specific to draftings registered in various segments of the media market. Accompaniment of work of étudaints on the basis of these casus.
Aims
At the end of this learning unit, the student is able to : | |
| 1. | have acquired a knowledge of the mechanisms and stakes of the management of drafting ; |
| 2. | have acquired a capacity of analysis of those ; |
| 3. | have acquired a knowledge of the resources available to tackle these questions. |
Content
This course proposes, in the form of talks, the systematic course of the various facets of the management of drafting: editorial strategy ; organization of the policy of selection of information ; edition and presentation ; management and animation of the journalistic personnel. This course is built on a logic of casus implying the participation of professionals.
Faculty or entity
COMU
