Teacher(s)

Catellani Andrea;

Language

French

Content

The seminar aims to familiarize the student with the world of public relations, its dimensions, actors and practices. It also aims to develop students' attention to news and society, which is an essential aspect of their training in the professions of organizational communication and public relations.

Teaching methods

Due to the COVID-19 crisis, the information in this section is particularly likely to change.

Introductory and presentation sessions; work supervision.
First four months: activities entirely at a distance. Code green or yellow: if the number of students is sufficiently small, some activities could be done face-to-face.
Second term: code green: face-to-face activities. code orange or red: distance learning activities; if the number of students is sufficiently small, some activities could be face-to-face.

Evaluation methods

Due to the COVID-19 crisis, the information in this section is particularly likely to change.

Ongoing evaluation. The final rating is derived from the activities carried out during the two quarters.
First quadrimester (more details will be communicated at the beginning of the seminar):
- Tests on knowledge of current affairs (8/20).
- Written evaluation on the content of lectures on various areas of communication (6/20).
- Written report on an interview conducted in a professional communication environment (6/20).
Second quarter (more precise information will be provided later):
- Tests on knowledge of current affairs (8/20).
- Written evaluation on the content of visits or lectures (physical or remote) on various sectors of communication (6/20).
- Written report on an immersion in a professional communication environment; in case of unfavourable sanitary conditions, this activity will be adapted to be carried out remotely (in this case, more information will be communicated via Moodle) (6/20).
These different assessment activities can be adapted and modified according to the evolution of the sanitary conditions.
Second session: students who have an overall deficiency rating will be required to represent the parts of the seminar for which they have a deficiency rating. Detailed instructions for the second session will be posted on Moodle.

Bibliography

 

Teaching materials

• Des supports de cours seront mis à disposition sur Moodle UCL

Faculty or entity

ESPO