Note from June 29, 2020
Although we do not yet know how long the social distancing related to the Covid-19 pandemic will last, and regardless of the changes that had to be made in the evaluation of the June 2020 session in relation to what is provided for in this learning unit description, new learnig unit evaluation methods may still be adopted by the teachers; details of these methods have been - or will be - communicated to the students by the teachers, as soon as possible.
Although we do not yet know how long the social distancing related to the Covid-19 pandemic will last, and regardless of the changes that had to be made in the evaluation of the June 2020 session in relation to what is provided for in this learning unit description, new learnig unit evaluation methods may still be adopted by the teachers; details of these methods have been - or will be - communicated to the students by the teachers, as soon as possible.
10 credits
30.0 h
Q2
Teacher(s)
Charry Karine; Hazée Simon (compensates Poncin Ingrid); Poncin Ingrid;
Language
French
Prerequisites
Professional integration activity
MLSMM 2232 Immersion professionnelle 1 - Diagnostic
MLSMM 2232 Immersion professionnelle 1 - Diagnostic
Main themes
This "activation" phase is a follow up to the course delivered in Q3.
At this stage, the student is in charge of a « digital » project within the organization hosting him/her for his internship.
Seminars, relying on interactive exchanges, are organized around themes identified with the contribution of the students.
Each subject will be considered under a theoretical perspective and the latter should be activated in discussions with guest speakers (usually managers) that contribute to those seminars and offer case studies to the students.
In fine, students will be asked to "activate" the knowledge and perspectives within the frame of their own organization. The ultimate objective is to lead student to step back from every day urgencies in order to address problems from a holistic perspective. This should be translated in an internship report that discusses the digital strategy of the company and its operationalization.
At this stage, the student is in charge of a « digital » project within the organization hosting him/her for his internship.
Seminars, relying on interactive exchanges, are organized around themes identified with the contribution of the students.
Each subject will be considered under a theoretical perspective and the latter should be activated in discussions with guest speakers (usually managers) that contribute to those seminars and offer case studies to the students.
In fine, students will be asked to "activate" the knowledge and perspectives within the frame of their own organization. The ultimate objective is to lead student to step back from every day urgencies in order to address problems from a holistic perspective. This should be translated in an internship report that discusses the digital strategy of the company and its operationalization.
Aims
At the end of this learning unit, the student is able to : | |
| 1 |
Given the "competencies referential" linked to the LSM Master 120 in Sciences de Gestion et in Ingéniorat de Gestion, this course mainly develops the following competencies:
By the end of the course, students should be able to:
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The contribution of this Teaching Unit to the development and command of the skills and learning outcomes of the programme(s) can be accessed at the end of this sheet, in the section entitled “Programmes/courses offering this Teaching Unit”.
Other information
Accessible only for student accepted in the immersion digital marketing option.
Online resources
Student corner
Bibliography
Références bibliographiques recommandées, lectures conseillées :
Chaffey D., Ellis-Chadwick F. (2017), Marketing digital
Adapté en français par Henri Isaac, Pierre Volle, Maria Mercanti-Guérin, Pearson.
Faculty or entity
CLSM
