Note from June 29, 2020
Although we do not yet know how long the social distancing related to the Covid-19 pandemic will last, and regardless of the changes that had to be made in the evaluation of the June 2020 session in relation to what is provided for in this learning unit description, new learnig unit evaluation methods may still be adopted by the teachers; details of these methods have been - or will be - communicated to the students by the teachers, as soon as possible.
Although we do not yet know how long the social distancing related to the Covid-19 pandemic will last, and regardless of the changes that had to be made in the evaluation of the June 2020 session in relation to what is provided for in this learning unit description, new learnig unit evaluation methods may still be adopted by the teachers; details of these methods have been - or will be - communicated to the students by the teachers, as soon as possible.
5 credits
22.5 h
Q1
Teacher(s)
Catellani Andrea;
Language
French
Prerequisites
The prerequisite(s) for this Teaching Unit (Unité d’enseignement – UE) for the programmes/courses that offer this Teaching Unit are specified at the end of this sheet.
Content
The course will offer an introduction to public relations as a field of professional activity. The content presented, which will develop the themes indicated, will always be related to two dimensions: the preparation of conceptual and notional bases necessary to become professionals of the field; the introduction to forms of scientific reflection that take public relations into account today.
Teaching methods
Lectures, exemples and applications, exercices.
Evaluation methods
2 out of 20 points: attendance at class. If the student accumulates more than two absences, an individual written work is requested to obtain the 2 points.
18 points out of 20: Written exam in session and written group work.
The different parts (presence, written exam, group work) are obligatory.
Second session: written examination in session. The rating of the group work is retained if it is equal to or greater than half; otherwise, the student will have to submit an individual written work to be fixed with the assistant. The attendance score is retained if it is 1 or 2 points; otherwise (odds of 0), individual work will be requested.
18 points out of 20: Written exam in session and written group work.
The different parts (presence, written exam, group work) are obligatory.
Second session: written examination in session. The rating of the group work is retained if it is equal to or greater than half; otherwise, the student will have to submit an individual written work to be fixed with the assistant. The attendance score is retained if it is 1 or 2 points; otherwise (odds of 0), individual work will be requested.
Bibliography
- Catellani Andrea, Sauvajol Caroline, Les relations publiques, Paris, Dunod, 2015
- Supports et lectures mises à disposition pendant le cours sur MoodleUCL
"Exploring Public Relations: Global Strategic Communication", Liz Yeomans et Ralph Tench (eds.), Pearson, 4th edition, 2017.
Les relations "publics" - 2e édition, Stéphane Billiet, Dunod, 2017, ISBN : 9782100769384
Teaching materials
- Catellani Andrea, Sauvajol Caroline, Les relations publiques, Paris, Dunod, 2015
- Supports et lectures mises à disposition pendant le cours sur MoodleUCL
Faculty or entity
ESPO
