5 credits
30.0 h + 10.0 h
Q1
Teacher(s)
Poncin Ingrid;
Language
French
Prerequisites
The prerequisite(s) for this Teaching Unit (Unité d’enseignement – UE) for the programmes/courses that offer this Teaching Unit are specified at the end of this sheet.
Bibliography
Malhotra, N. Études marketing, 6e édition, Pearson
Faculty or entity
CLSM
