Translation : Marketing & Publicity - German

At the end of this learning unit, the student is able to :

Contribution of teaching unit to learning outcomes assigned to programme

This unit contributes to the acquisition and development of the following learning outcomes, as assigned to the Master¿s degree in translation :

1.1,  1.4, 1.5

3.1, 3.3, 3.4

4.1

5.8

AA-FS-AL.Develop expertise and a high level of competence in literary translation in the broader sense and specifically producing original works or revising existing pieces that involve the use of language for aesthetic ends: translating literary works of fiction or texts pertaining to traditional genres; literature associated with the image and other artistic domains; translating texts for publication and (an option only available in certain languages) translation in the domains of ¿Publicity & Marketing¿.  

Specific learning outcomes on completion of teaching unit

On completing this unit the student is able to:

·         Identify and analyse functional elements and effects in a German-language text and the linguistic tools used to produce said effects;

·         Analyse presuppositions, stereotypes and elements of intertextuality present in a German-language text with a view to transposing them in an appropriate way into French;

·         Detect non-verbal devices present in the message of the German text and adapt them for French-language receivers of the message;

Translate into French a text in German taking account of, and where

·         necessary adapting, implicit or underlying socio-cultural component elements;

Employ his / her creativity in order to reproduce for the target audience the effect created for receivers of the text in German.