5 credits
22.5 h
Q1
Teacher(s)
Catellani Andrea;
Language
French
Prerequisites
The prerequisite(s) for this Teaching Unit (Unité d’enseignement – UE) for the programmes/courses that offer this Teaching Unit are specified at the end of this sheet.
Content
The course will offer an introduction to public relations as a field of professional activity. The content presented, which will develop the themes indicated, will always be related to two dimensions: the preparation of conceptual and notional bases necessary to become professionals of the field; the introduction to forms of scientific reflection that take public relations into account today.
Teaching methods
Lectures, exemples and applications, exercices.
Evaluation methods
Written examination in session (open questions), for both sessions.
Other information
The course is organized in a coordinated way with the seminar LCOMU1333.
Bibliography
- Catellani Andrea, Sauvajol Caroline, Les relations publiques, Paris, Dunod, 2015
- Supports et lectures mises à disposition pendant le cours sur MoodleUCL
"Exploring Public Relations: Global Strategic Communication", Liz Yeomans et Ralph Tench (eds.), Pearson, 4th edition, 2017.
Teaching materials
- Catellani Andrea, Sauvajol Caroline, Les relations publiques, Paris, Dunod, 2015
- Supports et lectures mises à disposition pendant le cours sur MoodleUCL
Faculty or entity
ESPO
