mgest2006  2018-2019  Mons

5 credits
30.0 h + 10.0 h
Q1
Teacher(s)
Vas Alain;
Language
French
Bibliography
  • AAKER D.A. (2004), Strategic Market Management, 7th ed., Wiley.
  • HOOLEY G., SAUNDERS J., PIERCY N. (2004), Marketing Strategy and Competitive Positioning, 3rd ed., Prentice-Hall.
  • PORTER M. (2004), Competitive Strategy, 2nd ed., Free Press.
 
Faculty or entity
CLSM


Programmes / formations proposant cette unité d'enseignement (UE)

Title of the programme
Sigle
Credits
Prerequisites
Aims
Master [60] in Management