mgest1328  2018-2019  Mons

5 credits
30.0 h + 10.0 h
Q1
Teacher(s)
Poncin Ingrid;
Language
French
Prerequisites

The prerequisite(s) for this Teaching Unit (Unité d’enseignement – UE) for the programmes/courses that offer this Teaching Unit are specified at the end of this sheet.
Bibliography
Malhotra, N. Études marketing, 6e édition, Pearson

 

Faculty or entity
CLSM


Programmes / formations proposant cette unité d'enseignement (UE)

Title of the programme
Sigle
Credits
Prerequisites
Aims
Bachelor in Management