d'enseignement
d'apprentissage
A la fin de cette unité d’enseignement, l’étudiant est capable de : | |
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During their programme, students of the LSM Master¿s in management or Master¿s in Business engineering will have developed the following capabilities¿ 1.1 Demonstrate independent reasoning,look critically and consciously acquired knowledge (both academic and common sense) and managerial practices, in light of emerging circumstances and their outcomes 1.2Decide and act by incorporating ethical and humanistic values, integrity, respect for the laws and conventions, solidarity and civic action, and sustainable development. 1.3Decide and act responsibly, while taking into account the social, economic and environmental sometimes antinomic, outcomes in the short, medium and long term, for the various stakeholders$ 2.2 Master highly specific knowledge in one or two areas of management : advanced and current research-based knowledge and methods. 3.3 Consider problems using a systemic and holistic approach : recognize the different aspects of the situation and their interactions in a dynamic process. Upon completing this course, students will be able to:
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La contribution de cette UE au développement et à la maîtrise des compétences et acquis du (des) programme(s) est accessible à la fin de cette fiche, dans la partie « Programmes/formations proposant cette unité d’enseignement (UE) ».
2. Ethical issues related to marketing and consumption: We will debate on the ethical critiques of consumerism, as well as some common ethical issues related to marketing and consumption (e.g., impact of consumption decisions on the economy and the environment, privacy issues in the interconnected world, digital property, deceit, outright lies, or manipulation).
3. The growth of consumer activism: In this digital world, more than ever before, consumer movements challenge social order and transform it through the propagation of ideologies of consumption in hope of changing mainstream practices. Consumer activism tactics include boycotts, 'buycotts', petitioning the government, media activism, and organizing interest groups.
4. Sustainable consumption in practice: we will explore the diverse strategies to foster sustainable consumption from creating new sustainable business models with the product-service system economy to downsizing and low-impact lifestyles or grassroots innovations. These new patterns of consumption will be studied through specific fields and case studies: food, waste, energy, finance, and housing.
des acquis des étudiants
The assessment of your performance will be composed of the following elements:
- Teamwork by group of 4-5 students (65%):
o 30%: Presentation and discussion of a scientific article
o 35%: in-depth analysis of a specific case
Examination in session
June: Written exam (45%) to be done in session
September: Written exam on the whole course material (3h)
Unavailability: 30/06
- Evaluate the impact of corporate and consumer decisions on, society, and the natural environment,
- Identify and evaluate the different forms of consumption behaviors and their impact on sustainability,
- Identify and activate the social and psychological motivators behind pro-sustainable behaviors,
- Explore the use of social marketing to plan and implement behavioural changes in consumers towards a more sustainable lifestyle,
- Propose solutions to marketing challenges with ethical and sustainability implications relevant for marketing management.
- The exact list of references will be quoted or provided via Moddle. Examples of references include the following ones :
- Dubuisson-Quellier, S. (2013). Ethical Consumption. Nova Scotia, Canada: Fernwood Publishing. - Harrison, R., Newholm, T., & Shaw D. (2007), The Ethical Consumer, Sage.
- Emery B. (2012), Sustainable marketing, Pearson.
- Palazzo, G. & Wentland, M. (2011), Responsible management practices for the 21st century, Pearson. - Seyfang, G. (2008). The New Economics of Sustainable Consumption: The Seeds of Change. New York, Palgrave Macmillan.
en charge