Crisis communication

5 crédits

30.0 h

Enseignants

Groetaers Lionel; Van Overstraeten Mathieu;

Langue
d'enseignement

Anglais

Thèmes abordés

The course aims to address the areas of crisis and sensitive communication from an operational perspective. This will include: crisis communication, communication and sustainable development, communication on risks, communication of acceptability, communication on controversial subjects, combat communication and disinformation. Crisis communication will be the main focus of the course.

Acquis
d'apprentissage

A la fin de cette unité d’enseignement, l’étudiant est capable de :

At the end of the course, the student will have acquired the skills to:

Design a crisis communication device for his/her organization; Public authorities, local authorities, enterprises, associations;
Mastering crisis communication tools, including, of course, digital media;
Organize the operation of the crisis unit of his/her organization;
To deal with the crisis situations that he/she will have to face in his/her professional life;
Decrypting media attention on crisis situations;
Be able to control his/her message in crisis situations, both in external communication and in internal communication;
Integrate the theme of sustainable development into his/her communication by avoiding the drifts of greenwashing;
Organize stakeholder relations on corporate social responsibility;
Deciphering communication on sensitive topics (nanotechnologies, GMOs ...).

La contribution de cette UE au développement et à la maîtrise des compétences et acquis du (des) programme(s) est accessible à la fin de cette fiche, dans la partie « Programmes/formations proposant cette unité d’enseignement (UE) ».

Contenu

The course aims to address the areas of crisis communication from an operational perspective, based on theory and examples. This will include: crisis communication, communication on risks, communication on controversial subjects, disinformation and social license to operate.
- Map risks based on occurrence and seriousness
- Map and organize stakeholder relations
- Organize monitoring and decrypt media attention
- Design a crisis or sensitive communication strategy for his/her organization
- Master crisis communication tools, including digital media
- Organize the operation of the crisis unit of his/her organization
- Be able to define and control his/her message in crisis situations, both in external communication and in internal communication.

Méthodes d'enseignement

The interventions will be given in English in sessions of 2 hours. Each course will be supported by slides that will integrate the main points discussed orally.
The first hour of each session will be devoted to theory. Many examples from real-life situations will support the explanation of the key concepts of crisis communication.
During the second hour of each session, group exercises will be organized. The objective of these exercises is to confront the students with realistic crisis communication situations.

Modes d'évaluation
des acquis des étudiants

Active participation: 20% of the total
Group work and oral defense: 40%
- Groups of 4
- One topic of your choice
- Oral defense with PowerPoint
- 20 minutes presentation + 5 minutes Q&A
Oral Exam: 40%
- 3 questions
Second session: oral examination with two theoretical questions and one practical case

Faculté ou entité
en charge

COMU

Programmes / formations proposant cette unité d'enseignement (UE)

Intitulé du programme

Sigle

Crédits

Prérequis

Acquis
d'apprentissage

Master [120] en communication

CORP2M

Master [60] en information et communication

COMU2M1

Master [120] en communication

COMM2M

Master [120] en communication multilingue

MULT2M

Master [120] en information et communication

COMU2M