This phase can be considered an introductory one, while students will get acquainted with main theories in digital, his/her organization and environment.
To support this acclimation, seminars will take place regularly on pre-defined themes, in agreement with the members of the chair (IPM-Digital Marketing).
Every subject will consider theoretical aspects and professional practices, as a theoretical lecture is supported by guest speakers (mostly managers. Students will then consider those subject in the light of their own organization.
Regular exchanges in the frame of this seminar should help students to step back and think holistically, especially through the discussion with professors and professionals.
This approach should lead to a diagnostic of the organization and eventually identify a research question to address in a master thesis. This seminar indeed also proposes an academic support in the process of the master thesis as well as the internship.
At the end of this learning unit, the student is able to :
Contribution de l'unité d'enseignement au référentiel AA du programme
Given the « competencies referential » linked to the LSM Master 120 in Sciences de Gestion et in Ingéniorat de Gestion, this course mainly develops the following competencies:
Here are the specific knowledge considered by this course, by the end of the course, students should be able to:
The contribution of this Teaching Unit to the development and command of the skills and learning outcomes of the programme(s) can be accessed at the end of this sheet, in the section entitled “Programmes/courses offering this Teaching Unit”.
Professional immersion (min 3 days/week)