5 credits
30.0 h
Q2
Teacher(s)
Depasse Jean-Michel;
Language
French
Bibliography
Boncella, R. J. (2003). COMPETITIVE INTELLIGENCE AND THE WEB. Communications of AIS, 2003(12), 327-340.
Choo, C. W. (2001). Environmental scanning as information seeking and organizational learning.
Cronin, B., & McKim, G. (1996). Markets, Competition, and Intelligence on the World Wide Web. Competitive Intelligence Review, 7(1), 45.
Cullen, J. (2003). A Rounded Picture: Using Media Framing as a Tool for Competitive Intelligence and Business Research, 88-94.
Herring, J. P. (1999). Key Intelligence Topics: A Process to Identify and Define Intelligence Needs. Competitive Intelligence Review, 10(2), 4.
Drèze, X., & Zufryden, F. (2004). Measurement of online visibility and its impact on Internet traffic. Journal of Interactive Marketing, 18(1), 20.
W.Moe, W., & S.Fader, P. (2004). Capturing evolving visit behavior in clickstream data. Journal of Interactive Marketing, 18(1), 5.
Faculty or entity
COMU
