At the end of this learning unit, the student is able to :
During their programme, students of the LSM Master¿s in management or Master¿s in Business engineering will have developed the following capabilities¿
1.1 Demonstrate independent reasoning,look critically and consciously acquired knowledge (both academic and common sense) and managerial practices, in light of emerging circumstances and their outcomes
1.2Decide and act by incorporating ethical and humanistic values, integrity, respect for the laws and conventions, solidarity and civic action, and sustainable development.
1.3Decide and act responsibly, while taking into account the social, economic and environmental sometimes antinomic, outcomes in the short, medium and long term, for the various stakeholders$
2.2 Master highly specific knowledge in one or two areas of management : advanced and current research-based knowledge and methods.
3.3 Consider problems using a systemic and holistic approach : recognize the different aspects of the situation and their interactions in a dynamic process.
The contribution of this Teaching Unit to the development and command of the skills and learning outcomes of the programme(s) can be accessed at the end of this sheet, in the section entitled “Programmes/courses offering this Teaching Unit”.
2. Ethical issues related to marketing and consumption: We will debate on the ethical critiques of consumerism, as well as some common ethical issues related to marketing and consumption (e.g., impact of consumption decisions on the economy and the environment, privacy issues in the interconnected world, digital property, deceit, outright lies, or manipulation).
3. The growth of consumer activism: In this digital world, more than ever before, consumer movements challenge social order and transform it through the propagation of ideologies of consumption in hope of changing mainstream practices. Consumer activism tactics include boycotts, 'buycotts', petitioning the government, media activism, and organizing interest groups.
4. Designing and implementing a sustainable marketing strategy: Sustainable marketing decisions should be ethical and guided by sustainable business practices which ultimately are the only way to resolve the tensions between consumers' wants and long term interests, companies' requirements, society's long run interest and the need for environmental balance. Sustainable marketing is thus the next evolution after being market-oriented, and requires an adaptation to a) the information used to make decisions, b) the criteria used to measure performance and 3) the company's values, mission and vision statements with which marketing objectives must fit. Moreover, removing the barriers for consumers to engage in beneficial behaviors requires adopting a broader social marketing approach that we will investigate more specifically.
Individual preparation (case studies & reading of academic articles) during the six-week course
Examination in session
June: Individual work to be done in session
September: Written exam on the whole course material (3h)
- Harrison, R., Newholm, T., & Shaw D. (2007), The Ethical Consumer, Sage.
- Emery B. (2012), Sustainable marketing, Pearson.
- Palazzo, G. & Wentland, M. (2011), Responsible management practices for the 21st century, Pearson.