Teacher(s)
Catellani Andrea; Hambursin Christine (compensates Catellani Andrea);
Main themes
This course shows the main issues of internal communication, using a series of analytical categories provided by the communication and information sciences. It presents the relations between internal communication, culture and identity of organizations. It also presents the relationship between internal communication and human resource management (HRM), and the contribution of internal communication to change management.
Aims
At the end of this learning unit, the student is able to : |
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At the end of this course, the student will be able to master in a reflexive and critical way a series of elements that relate to the internal communication of the organizations:
- distinguishing phenomena and practices of internal communication;
- identify the main tools and techniques of internal communication and understand their logic;
- distinguish the different methods of analysis of internal communication;
- develop a communication strategy for change;
- understand the relationship between internal communication and human resources management (HRM);
- grasp certain normative aspects and the ethical dimension related to internal communication, in a context of multiculturalism.
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The contribution of this Teaching Unit to the development and
command of the skills and learning outcomes of the programme(s) can be
accessed at the end of this sheet, in the section entitled
“Programmes/courses offering this Teaching Unit”.
Content
This course shows the main issues of internal communication (IC). Main subjects:
Internal communication: definitions and history.
Organisational structures. Organisational culture.
The place of the IC service in the organisation and the role of the IC professional.
IC's dimensions.
IC for organisational change: theory and exercices.
IC planning.
IC media.
Teaching methods
lectures; presentations by the students of texts on IC articles; groupe exercices; examples presented by IC professionals.
Evaluation methods
written exam (in French or English); evaluation of presentations by the students; evaluations of exercices on change communication.
Title of the programme
Sigle
Credits
Prerequisites
Aims
Master [120] in Communication
Master [120] in Journalism
Master [120] in Multilingual Communication
Master [120] in Human Resources Management
Master [120] in Information and Communication
Master [60] in Information and Communication
Master [120] in Communication
