5 crédits
30.0 h
Q1
Enseignants
de Broqueville Olivier;
Langue
d'enseignement
d'enseignement
Anglais
Thèmes abordés
Specific behavior on Internet, Communities and viral marketing, e-business strategies, Internet market research, market places, e-Pricing, e-Advertising
Acquis
d'apprentissage
d'apprentissage
A la fin de cette unité d’enseignement, l’étudiant est capable de : | |
1 | During their programme, students of the LSM Master¿s in management or Master¿s in Business engineering will have developed the following capabilities¿ CORPORATE CITIZENSHIP
KNOWLEDGE AND REASONING
INNOVATION AND ENTREPRENEURSHIP
WORK EFFECTIVELY IN AN INTERNATIONAL AND MULTICULTURAL ENVIRONMENT
TEAMWORK AND LEADERSHIP
|
La contribution de cette UE au développement et à la maîtrise des compétences et acquis du (des) programme(s) est accessible à la fin de cette fiche, dans la partie « Programmes/formations proposant cette unité d’enseignement (UE) ».
Contenu
Summary, content and methods Summary and content see scope above and methods see methods below Content See scope above Methods In-class activities X Lectures X Exercices/PT At home activities X Readings to prepare the lecture X Exercices to prepare the lecture X E-learning X Paper work
Modes d'évaluation
des acquis des étudiants
des acquis des étudiants
Continuous evaluation
- Date:
- Type of evaluation: Preparations during the course - Individual final work.
- Comments:
- Oral: No
- Written: Yes
- Unavailability or comments: No
- Oral: No
- Written: Yes
- Unavailability or comments: In September: oral exam of 20 min based on a paper work to realize.
Autres infos
Prerequisites Basic Marketing References : Provided during the class Internationalisation X international content X international case study Corporate features X case study
Bibliographie
: No TEXTBOOK. SLIDES compulsory and available on line . BOOK : Digital Marketing: Strategy,Implementation and Practice , de Dave Chaffey, 5ième édition, Pearson, 2012 not compulsory. READING FILE compulsory and available on line Supports available on line are on ICAMPUS.
Faculté ou entité
en charge
en charge
CLSM