Marketing Research

A la fin de cette unité d’enseignement, l’étudiant est capable de :

Having regard to the LO of the programme X, this activity contributes to the development and acquisition of the following LO:

• 1. Corporate citizenship 1.1. ¿Demonstrate independent reasoning, look critically ¿ 1.2.Decide and act by incorporating ethical and humanistic values ,¿ 1.3. Decide and act responsibly ¿ 2. Knowledge and reasoning 2.1. Master the core knowledge of each area of management. 2.2. Master highly specific knowledge ¿ 2.3. Articulate the acquired knowledge from different areas 2.4. Activate and apply the acquired knowledge ¿ 2.5. Contribute to the development and advancement of the man- agement field. 3. A scientific and systematif approach 3.1. Conduct a clear, structured, analytical reasoning ¿ 3.2. Collect, select and analyze relevant information ¿ 3.3.Consider problems using a systemic and holistic approach ¿ 3.4. Perceptively synthesize ¿demonstrating a certain conceptual distance ¿ 3.5.Produce, through analysis and diagnosis, implementable solutions¿ 4. Innovation and entrepreneurship 4.1. Identify new opportunities, propose creative and useful ideas ¿ 7. Project management 7.1.Analyse a project within its environment and define the expected outcomes¿ 7.2. Organize, manage and control the process, ¿ 7.3.Make decisions and take responsibility for them in an uncertain world ¿ 8. Communication and interpersonal skills 8.1. Express a clear and structured message¿ 9. Personal and professional development 9.1. Independent self-starter ¿ 9.2. Self-awareness and self-control ¿ 9.3. Self-motivation¿ 9.4. Quick study, lifelong learner ¿