Strategy (course)
Marketing de base et opérationnel (cours)
In this course, students (gathered by groupes) manage a
virtual company on a competitive market (Markstrat
environment). After an introduction session on the
Markstrat environment, students, as the sessions go, face
theoretical concepts linked to strategy to the management
of their virtual company
- To analyze the potential strategic options for a
companyorganization
- To build the most appropriate strategy, by referring to
theoretical concepts, when asked for managing a virtual
company
- To integrate the core dimensions of the business
functions to manage the virtual company, with a transversal
view of the departments' needs
- To identify and concentrate on essential information that
enables to enrich thoughts and reach goals, when a
substantial amount of information is provided.
- To combine team members' opinions, under time
pressure.
- To anticipate the set of activities that need to be
accomplished, in an urgency setting.
- To clearly synthetize one's thought, support it with
relevant argument, and efficiently communicate, orally and
in written reports.
- To critically evaluate the relevance of decisions, a
posteriori.
The contribution of this Teaching Unit to the development and command of the skills and learning outcomes of the programme(s) can be accessed at the end of this sheet, in the section entitled “Programmes/courses offering this Teaching Unit”.
