Strategic Management of Start ups (in English)

Teacher(s)

Toney Bryan ; Kamp Bartholomeus ;

Language

Anglais

Main themes

Opportunity detection and strategic management of start-ups and SMEs

Aims

The aim of the course is to learn methods to identify and analyze market opportunities, as well as strategic management tools for start-ups and SMEs.

The contribution of this Teaching Unit to the development and command of the skills and learning outcomes of the programme(s) can be accessed at the end of this sheet, in the section entitled “Programmes/courses offering this Teaching Unit”.

Content

This strategic management course will concentrate on the specificities of start-ups and young SMEs. It will combine lectures with confrences and case studies. Evaluation will be based on class participation, oral presentations and group works. Content Among other topics, the course will cover: - Entrepreneurship and strategy - Opportunity identification - Environmental competitive analysis for start-ups and SMEs - Strategy formulation in start-ups and SMEs - Strategic planning - Strategic control - Strategic change Methods In-class activities 1 Lectures 1 Interactive seminar 1 Problem based learning 1 role playing/simulation At home activities 1 Readings to prepare the lecture 1 Paper work 1 Students presentation

Other information

Prerequisites (ideally in terms of competiencies) Evaluation : Class participation, oral presentations and group works Support : Provided through icampus References : Provided during the class Internationalisation 1 international case study Corporate features 1 conference 1 case study 1 corporate game Skills 1 presentation skills 1 writing skills 1 team work 1 problem solving 1 decision making Techniques and tools for teaching and learning 1 simulation 1 quantitative methods 1 qualitative methods

Faculty or entity<

> CLSM