Corporate Strategy in Europe

http://icampus.uclouvain.be/claroline/course/index.php?cid=LSMS2061

Basic knowledge of strategy issues, equivalent of 5 ECTS i that field

Identify and review the key issues related to corporate strategies within the European competitive environment.. Develop an understanding, at the European level, of the key aspects of the competitive performance of firms and groups, such as : the "triadisation" aspects, the key milestones in terms of growth, age and complexity, the international competitive environment, globalisation and growth.

Having regard to the LO of the programme, this activity contributes to the development and acquisition of the following LO:

• 1. Corporate citizenship
• 1.1. Demonstrate independent reasoning, look critically
• 1.2.Decide and act by incorporating ethical and humanistic values
• 1.3. Decide and act responsibly
• 2. Knowledge and reasoning
• 2.1. Master  the core knowledge  of each  area  of management.
• 2.2. Master  highly specific  knowledge
• 2.3. Articulate the acquired knowledge  from different areas
• 2.4. Activate and apply the acquired knowledge
• 3. A scientific and systematif approach
• 3.1. Conduct a clear,  structured, analytical  reasoning
• 3.2. Collect, select  and  analyze  relevant  information
• 3.3.Consider  problems using  a  systemic and  holistic  approach
• 3.4. Perceptively  synthesize demonstrating a certain  conceptual distance
• 5. Work effectively in an international and multicultural environment
• 5.1.Understand the  inner  workings  of an  organization
• 5.2.Position ... the functioning  of an organization, in its ...socio-economic dimensions
• 6. Teamwork and leadership
• 6.1. Work in a team...
• 7. Project management
• 7.2. Organize, manage and control the process
• 8. Communication and interpersonal skills
• 8.1. Express a clear and structured message
• 9. Personal and professional development
• 9.1. Independent self-starter

At the end of this course, the student will be able to:

• master the key aspects of international strategy management, in particular in the European context
• master the key aspects of corporate strategies, in particular regarding corporate renewal, purpose and structure

The contribution of this Teaching Unit to the development and command of the skills and learning outcomes of the programme(s) can be accessed at the end of this sheet, in the section entitled “Programmes/courses offering this Teaching Unit”.

Class participation, group work and oral examination

In-class activities

• Lectures

At home activities

• Readings to prepare the lecture
• Paper work
• Students presentation

1. Understanding the context: Where we are, where we go The European level The international dimension The industry context
2. Defining the corporation: Why and how we function as a firm Corporate purpose Corporate parenting

Slides provided through Moodle

Internationalisation

• international content
• Corporate features
• corporate guest

Skills

• team work

Techniques and tools for teaching and learning

• Internet work