5.0 credits
30.0 h
2q
Teacher(s)
Kestemont Marie-Paule ;
Swaen Valérie (compensates Kestemont Marie-Paule) ;
Language
Français
Main themes
Design a study, final presentation
Themes :
Analyse discriminante, analyse factorielle, analyse typologique, analyse multidimensionnelle des similarités, analyse conjointe
Aims
Drive a full market study including multivariate techniques and advanced methods.
The contribution of this Teaching Unit to the development and command of the skills and learning outcomes of the programme(s) can be accessed at the end of this sheet, in the section entitled “Programmes/courses offering this Teaching Unit”.
Content
Summary, content and methods
" Summary and content " see " scope " above and " methods " see " methods " below
Content
See "scope" above
Methods
In-class activities
- Lectures
- Micro-teaching (partly presented by students)
- Exercices/PT
- Project based learning
- other: survey
At home activities
- Readings to prepare the lecture
- Exercices to prepare the lecture
- Paper work
- Students presentation
Other information
Prerequisites Basic Marketing, Market Research n°1 (LSMS2000)
Evaluation : Case studies preparation (group and/or individual)
Support : Textbook recommended and slides & cases provided through iCampus
References : Provided during the class
Pedagogic team : Professor's weekly open door
Other : -
Internationalisation
- international content
- international case study
Corporate features
- case study
- other : survey
Techniques and tools for teaching and learning
- IT tools
- modelling
- quantitative methods
- qualitative methods
- mathematics
- other : statistics
Faculty or entity<
