Strategic Communication(in English) [ LLSMS2006 ]
5.0 crédits ECTS
30.0 h
2q
| Teacher(s) |
François Jacques ;
|
| Language |
English
|
Place
of the course |
Louvain-la-Neuve
|
| Prerequisites |
Basic Marketing
|
| Main themes |
Reativity, setting up a multicanal strategy (mass medias, e-communication,
evenemential, public relations, '), budget setting, effectiveness measurement.
|
| Aims |
Having regard to the LO of the programme X, this activity contributes to the development and acquisition of the following LO:- 1. Corporate citizenship
1.1. 'Demonstrate independent reasoning, look critically '
1.2.Decide and act by incorporating ethical and humanistic values ,'
2. Knowledge and reasoning
2.1. Master the core knowledge of each area of management.
2.2. Master highly specific knowledge '
2.3. Articulate the acquired knowledge from different areas
2.4. Activate and apply the acquired knowledge '
2.5. Contribute to the development and advancement of the man- agement field.
3. A scientific and systematif approach
3.1. Conduct a clear, structured, analytical reasoning '
3.2. Collect, select and analyze relevant information '
3.3.Consider problems using a systemic and holistic approach '
3.4. Perceptively synthesize 'demonstrating a certain conceptual distance '
3.5.Produce, through analysis and diagnosis, implementable solutions'
4. Innovation and entrepreneurship
4.1. Identify new opportunities, propose creative and useful ideas '
4.2. Initiate, develop and implement ideas around a new product, service, process '
6. Teamwork and leadership
6.1. Work in a team...
7. Project management
7.1.Analyse a project within its environment and define the expected outcomes'
8. Communication and interpersonal skills
8.1. Express a clear and structured message'
8.2. Interact and discuss effectively '
8.3. Persuade and negotiate '
The contribution of this Teaching Unit to the development and
command of the skills and learning outcomes of the programme(s) can be
accessed at the end of this sheet, in the section entitled
“Programmes/courses offering this Teaching Unit”.
|
| Evaluation methods |
Examination (French or English)
|
| Teaching methods |
In-class activities
- Lectures
At home activities
- Readings to prepare the lecture
- Paper work
|
| Content |
" Summary and content " see " scope " above and " methods " see " methods " below
Content
See "scope" above
Methods
In-class activities
- Lectures
At home activities
- Readings to prepare the lecture
- Exercices to prepare the lecture
- Paper work
|
| Bibliography |
: SLIDES compulsory and available on line . BOOK : P. De Pelsmacker, M. Geuens : Marketing Communications : a European Perspective , 5th edition, Pearson not compulsory. BOOK : P. De Pelsmacker, M. Geuens : Marketing Communications : a European Perspective , 5th edition, Pearson compulsory . No reading file. Supports available on line are on ICAMPUS.
|
| Other information |
nternationalisation
- international content
- case study
|
Faculty or entity
in charge |
> CLSM
|
|
|
<<< Page précédente
|
