Advanced research methods in Marketing (in French) [ LLSMS2005 ]
5.0 crédits ECTS
30.0 h
2q
| Teacher(s) |
Kestemont Marie-Paule ;
Leys Christophe (compensates Kestemont Marie-Paule) ;
|
| Language |
French
|
Place
of the course |
Louvain-la-Neuve
|
| Main themes |
Design a study, final presentation
Themes :
Analyse discriminante, analyse factorielle, analyse typologique, analyse multidimensionnelle des similarités, analyse conjointe
|
| Aims |
Drive a full market study including multivariate techniques and advanced methods.
The contribution of this Teaching Unit to the development and
command of the skills and learning outcomes of the programme(s) can be
accessed at the end of this sheet, in the section entitled
“Programmes/courses offering this Teaching Unit”.
|
| Content |
Summary, content and methods
" Summary and content " see " scope " above and " methods " see " methods " below
Content
See "scope" above
Methods
In-class activities
- Lectures
- Micro-teaching (partly presented by students)
- Exercices/PT
- Project based learning
- other: survey
At home activities
- Readings to prepare the lecture
- Exercices to prepare the lecture
- Paper work
- Students presentation
|
| Other information |
Prerequisites Basic Marketing, Market Research n°1 (LSMS2000)
Evaluation : Case studies preparation (group and/or individual)
Support : Textbook recommended and slides & cases provided through iCampus
References : Provided during the class
Pedagogic team : Professor's weekly open door
Other : -
Internationalisation
- international content
- international case study
Corporate features
- case study
- other : survey
Techniques and tools for teaching and learning
- IT tools
- modelling
- quantitative methods
- qualitative methods
- mathematics
- other : statistics
|
Faculty or entity
in charge |
> CLSM
|
|
|
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