International Marketing (in French) [ LLSMS2002 ]
5.0 crédits ECTS
30.0 h
1q
| Teacher(s) |
Schuiling Isabelle ;
|
| Language |
French
|
Place
of the course |
Louvain-la-Neuve
|
| Main themes |
Students must apply their know-how by taking concrete decisions et justifying them. They will write a coherent marketing plan showing their strategic decisions, their justification and their operational decisions as well as their control. A corporate game is forecasted.
Themes :
Analysis, strategic choice, operational decision, planification, control
|
| Aims |
After a " basic marketing course " based on concept understanding and market situation analysis competences, students must be able to develop their decision-taking ability and to evaluate the risk taken.
The contribution of this Teaching Unit to the development and
command of the skills and learning outcomes of the programme(s) can be
accessed at the end of this sheet, in the section entitled
“Programmes/courses offering this Teaching Unit”.
|
| Content |
Summary
" Summary and content " see " scope " above and " methods " see " methods " below
Content
See "scope" above
Methods
In-class activities
- Lectures
- Exercices/PT
- Problem based learning
- role playing/simulation
At home activities
- Readings to prepare the lecture
- Exercices to prepare the lecture
- Paper work
- Students presentation
|
| Other information |
Prerequisites Basic Marketing
Evaluation : Examination and team presentation
Support : Textbook recommended and slides & cases provided through iCampus
References : Provided during the class
Pedagogic team : Professor's weekly open door
Other : -
Corporate features
- conference
- case study
Techniques and tools for teaching and learning
- IT tools
- simulation
|
Faculty or entity
in charge |
> CLSM
|
|
|
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