Marketing [ LLSMG2002 ]

• 1.1. 'Look critically ' 1.2.Decide and act by incorporating ethical and humanistic values ,' 1.3. Decide and act responsibly ' 3. A scientific and pragmatic approach 3.1. Conduct an analytical reasoning ' 3.3.Consider problems using a pragmatic approach , ' 3.4. Perceptively synthesize 'diagnosis ' 3.5.Produce implementable solutions' 5. Work in intedisciplinary environment 5.1.Understand the inner workings of an organization ' 6. Teamwork 6.1. Work in a team and integrate...  7.Apply management topics to its business 7.3. Disseminate rigorous management approach ' 8. Listening and Communication 8.2. Express a clear and structured message'

• - a) Mastering theoretical concepts and marketing analysis tools- b) Developing the habit of reading the economic news and listening to lectures in light of conceptual learning (case studies from the mainstream press) - c) Developing marketing thinking, using marketing reasoning and tools in a concrete market situation (case studies and business simulation) - d) Developing the decision ability, using marketing reasoning and tools in a concrete market situation (business simulation)- e) Being able to work in team and to consider interpersonal discrepancies (teamwork)

The contribution of this Teaching Unit to the development and command of the skills and learning outcomes of the programme(s) can be accessed at the end of this sheet, in the section entitled “Programmes/courses offering this Teaching Unit”.