International Business Strategy [ MGEST2207 ]

To understand the international environment
- investing abroad
- the role of emerging economies

To situate themselves in an international environment
- benefits of the location (country of origin, the host country)
- to combine the advantages of companies and the location in a multinational network

To develop an international strategy
- foreign distributors
- strategic alliances and partnerships
- mergers and acquisitions

Managing multinationals
- the relationship between the parent company and the subsidiaries
- challenges of multiculturalism 

On completion of this course, students will be able:

• to apply the key concepts of business strategy in a multinational company;

• to understand the impact of the global economy on a company's strategy and activities

Written examination 

• Lectures

• Case studies

• VERBEKE A. (2009), International Business Strategy:Rethinking the Foundations of Global Corporate Success, Cambridge University Press.

• GOODERHAM P., NORDHAUG O. (2003), International Management:Crossboundary Challenges, Blackwell.