Advanced Topics in Consumer Research [ MGEST2145 ]

This advanced seminar focuses on several specific consumption topics. The changing nature of consumption makes it difficult to specify individual topics, which may vary from one year to another.   For example, the course may cover topics such as: cultural aspects of consumption; atmospheric variables, testing implicit attitudes; the 'new' consumers (children, groups of friends); peer pressure in consumption; virtual social networks; virtual consumption; the role of the brand in the 21^st century; the role of emotions in consumption, etc.