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Advanced Topics in Consumer Research [ MGEST2145 ]

5.0 crédits ECTS  30.0 h + 0.0 h   2q 

Teacher(s) Friedman Michael ;
Language English
of the course
Main themes


This advanced seminar focuses on several specific consumption topics. The changing nature of consumption makes it difficult to specify individual topics, which may vary from one year to another.   For example, the course may cover topics such as: cultural aspects of consumption; atmospheric variables, testing implicit attitudes; the 'new' consumers (children, groups of friends); peer pressure in consumption; virtual social networks; virtual consumption; the role of the brand in the 21st century; the role of emotions in consumption, etc.



On completion of this course, students will have an overview of current issues and trends in consumer behaviour, and consumption in general.
Students will compile a reading model of different approaches to consumer research.

Evaluation methods

Oral examination

Teaching methods
  • Lectures and discussion of articles
  • Student's individual work 

ARNOULD E., PRICE L., ZINKHAN G. (2003), Consumers, Mc Graw Hill. 

Cycle et année
> Master [120] in Management
> Master [120] in Business Engineering
> Master [120] in Management
> Master [120] in Business engineering
Faculty or entity
in charge

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