Comportement du consommateur [ MGEHD2225 ]
6.0 crédits ECTS
30.0 h + 0.0 h
2q
Teacher(s) |
Pecheux Claude ;
|
Language |
French
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Place of the course |
Mons
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Main themes |
Introduction to Consumer Behavior
Perception, Learning and Memory
Motivation and values - Involvement
The Self, the personnality and Life Styles
Attitude and attitude change
The duality Affect-Cognition and the role of Emotions
Individual Decision making
Group Decision making
Culture and Consumer Behavior
Ethical issues in Consumer Behavior
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Aims |
On completion of this course, the student will be able to:
Define key concepts in Consumer Behavior
Restituate the fundamental models in Consumer Behavior
Identify influencial variables in consumer behavior
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Cycle et année d'étude |
> Master [120] in Management (shift schedule)
> Master [120] in Management (shift schedule)
|
Faculty or entity in charge |
> BLSM
|
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