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Economie managériale [ MECHD1305 ]


7.0 crédits ECTS  45.0 h + 10.0 h   1q 

Teacher(s) Scarmure Patrick ;
Language French
Place
of the course
Mons
Main themes
  • Perfect markets

Consumer choice, demand and elasticity, production decision and supply, law of supply and demand, market equilibrium and economic efficiency.

  • Technologies and cost minimisation

Production function, average and marginal income, returns to scale, short and long-term cost minimisation, fixed and variable costs, total, average and marginal costs, economies of scale.

  • (Absence of) market forces and price-quantity decision

Total, average and marginal revenue, profit maximisation, marginal and average conditions, elasticity and margin.

  • Price discrimination

Pricing and market segmentation, two-part pricing and related sales, aggregation of demand and groups sales.

  • Advertising

Optimal advertising expenditure: the Dorfman-Steiner model.

  • Oligopolistic competition and agreement

Cournot duopoly and best response, Stackelberg quantity leadership and the advantage of initiative, Bertrand price war, collusion, coordination and incitement to cheat.

  • Other topics, chosen by the teacher
  • Theory of consumer choice, market failures, vertical relationships, aspects of gaming theory.
Aims
  • Perfect markets

Consumer choice, demand and elasticity, production decision and supply, law of supply and demand, market equilibrium and economic efficiency.

  • Technologies and cost minimisation

Production function, average and marginal income, returns to scale, short and long-term cost minimisation, fixed and variable costs, total, average and marginal costs, economies of scale.

  • (Absence of) market forces and price-quantity decision

Total, average and marginal revenue, profit maximisation, marginal and average conditions, elasticity and margin.

  • Price discrimination

Pricing and market segmentation, two-part pricing and related sales, aggregation of demand and groups sales.

  • Advertising

Optimal advertising expenditure: the Dorfman-Steiner model.

  • Oligopolistic competition and agreement

Cournot duopoly and best response, Stackelberg quantity leadership and the advantage of initiative, Bertrand price war, collusion, coordination and incitement to cheat.

  • Other topics, chosen by the teacher
  • Theory of consumer choice, market failures, vertical relationships, aspects of gaming theory.
Evaluation methods

Written examination

Teaching methods
  • Lectures
  • Practical exercises.
Bibliography
  • MANSFIELD E. (2002), Economie managériale. Théorie et applications, De Boeck, adaptation of MANSFIELD E, ALLEN W.B., DOHERTY N. (2005), Managerial Economics, 4th ed., Norton.
  • PINDYCK R., RUBINFELD D., SOLLOGOUB, M. (2005), Microéconomie, Pearson Education, adaptation of PINDYCK R., RUBINFELD D. (2004), Microeconomics, 6th ed., Prentice Hall.
  • ' STIGLITZ J., WALSH C. and LAFFAY J.-D. (2007), Principes de l'économie moderne, 3rd ed., De Boeck, adaptation of STIGLITZ J., WALSH C. (2006), Economics, 4th ed., Norton.
Cycle et année
d'étude
> Preparatory year for Master in Management (shift schedule)
Faculty or entity
in charge
> BLSM


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