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E-Marketing [ LLSMS2007 ]


5.0 crédits ECTS  30.0 h   2q 

Teacher(s) Jeandrain Anne-Cécile ;
Language English
Place
of the course
Louvain-la-Neuve
Main themes Specific behavior on Internet, Communities and viral marketing, e-business strategies, Internet market research, market places, e-Pricing, e-Advertising
Aims Include the Internet factor in a marketing process.
Content Summary, content and methods " Summary and content " see " scope " above and " methods " see " methods " below Content See "scope" above Methods In-class activities X Lectures X Exercices/PT At home activities X Readings to prepare the lecture X Exercices to prepare the lecture X E-learning X Paper work
Other information Prerequisites Basic Marketing Evaluation : Case studies preparation (group and/or individual) Support : Textbook recommended and slides & cases provided through iCampus References : Provided during the class Pedagogic team : Professor's weekly open door Other : - Internationalisation X international content X international case study Corporate features X case study
Cycle et année
d'étude
> Master [120] in Management
> Master [120] in Management
> Master [120] in Business Engineering
> Master [120] in Business engineering
Faculty or entity
in charge
> CLSM


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