Strategic Communication(in English) [ LLSMS2006 ]
5.0 crédits ECTS
30.0 h
2q
| Teacher(s) |
François Jacques ;
|
| Language |
French
|
Place
of the course |
Louvain-la-Neuve
|
| Main themes |
Themes : reativity, setting up a multicanal strategy (mass medias, e-communication,
evenemential, public relations,
), budget setting, effectiveness measurement.
|
| Aims |
Aim is to give a comprehensive overview of the cornerstones, techniques and
applications of marketing communications in a European context .
|
| Content |
" Summary and content " see " scope " above and " methods " see " methods " below
Content
See "scope" above
Methods
In-class activities
- Lectures
At home activities
- Readings to prepare the lecture
- Exercices to prepare the lecture
- Paper work
|
| Other information |
Prerequisites Basic Marketing
Evaluation : Examination (French or English)
Support : Textbook recommended and slides & cases provided through iCampus
References : Provided during the class
Pedagogic team : Professor's weekly open door
Other : -
Internationalisation
- international content
- international case study
Corporate features
- case study
|
Cycle et année
d'étude |
> Master [120] in Management
> Master [120] in Management
> Master [120] in Business Engineering
> Master [120] in Business engineering
|
Faculty or entity
in charge |
> CLSM
|
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