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International Marketing (in French) [ LLSMS2002 ]


5.0 crédits ECTS  30.0 h   1q 

Teacher(s) Schuiling Isabelle ; Lambert Nicolas (compensates Schuiling Isabelle) ;
Language French
Place
of the course
Louvain-la-Neuve
Main themes Students must apply their know-how by taking concrete decisions et justifying them. They will write a coherent marketing plan showing their strategic decisions, their justification and their operational decisions as well as their control. A corporate game is forecasted. Themes : Analysis, strategic choice, operational decision, planification, control
Aims After a " basic marketing course " based on concept understanding and market situation analysis competences, students must be able to develop their decision-taking ability and to evaluate the risk taken.
Content Summary " Summary and content " see " scope " above and " methods " see " methods " below Content See "scope" above Methods In-class activities - Lectures - Exercices/PT - Problem based learning - role playing/simulation At home activities - Readings to prepare the lecture - Exercices to prepare the lecture - Paper work - Students presentation
Other information Prerequisites Basic Marketing Evaluation : Examination and team presentation Support : Textbook recommended and slides & cases provided through iCampus References : Provided during the class Pedagogic team : Professor's weekly open door Other : - Corporate features - conference - case study Techniques and tools for teaching and learning - IT tools - simulation
Cycle et année
d'étude
> Master [120] in Business engineering
> Master [120] in Management
> Master [120] in Management
> Master [120] in Business Engineering
Faculty or entity
in charge
> CLSM


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