International Marketing (in French) [ LLSMS2002 ]
5.0 crédits ECTS
30.0 h
1q
| Teacher(s) |
Schuiling Isabelle ;
Lambert Nicolas (compensates Schuiling Isabelle) ;
|
| Language |
French
|
Place
of the course |
Louvain-la-Neuve
|
| Main themes |
Students must apply their know-how by taking concrete decisions et justifying them. They will write a coherent marketing plan showing their strategic decisions, their justification and their operational decisions as well as their control. A corporate game is forecasted.
Themes :
Analysis, strategic choice, operational decision, planification, control
|
| Aims |
After a " basic marketing course " based on concept understanding and market situation analysis competences, students must be able to develop their decision-taking ability and to evaluate the risk taken.
|
| Content |
Summary
" Summary and content " see " scope " above and " methods " see " methods " below
Content
See "scope" above
Methods
In-class activities
- Lectures
- Exercices/PT
- Problem based learning
- role playing/simulation
At home activities
- Readings to prepare the lecture
- Exercices to prepare the lecture
- Paper work
- Students presentation
|
| Other information |
Prerequisites Basic Marketing
Evaluation : Examination and team presentation
Support : Textbook recommended and slides & cases provided through iCampus
References : Provided during the class
Pedagogic team : Professor's weekly open door
Other : -
Corporate features
- conference
- case study
Techniques and tools for teaching and learning
- IT tools
- simulation
|
Cycle et année
d'étude |
> Master [120] in Business engineering
> Master [120] in Management
> Master [120] in Management
> Master [120] in Business Engineering
|
Faculty or entity
in charge |
> CLSM
|
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