Gestion de la communication dans les organisations socio-éducatives [ LFOPM2041 ]
5.0 crédits ECTS
30.0 h
2q
| Teacher(s) |
Bonaventure Alain ;
|
| Language |
French
|
Place
of the course |
Louvain-la-Neuve
|
| Main themes |
Contents :
a) Ethics of communication
b) Dimensions of communication
c) Identity, image and dynamics of an organization
d) Principles of an educational organization compared with those of a company
e) Internal and external communication of an educational organization.
|
| Aims |
By the end of the course and the seminar, students will be able to communicate effectively with internal and external players in the organization, that is : to analyse the options underlying the communication strategies they are faced with; to oversee the common modes of internal and external communication in the organization; to be familiar with and evaluate the communication strategies of specialized operators.
|
| Content |
There are two main parts to the course : first, the theoretical part which covers internal and external communication concepts (social marketing) particularly in non-market and educational organizations ; and, second, a practical part in which students put intervention tools into practice. In this way, students are encouraged to make a diagnosis of the organization and its environment and to design an appropriate communication plan. With illustrations from practical examples from the world of education but also the non-market sector and business, the course enables students to understand the issues in this area and to map out the main elements of a communication strategy at the institutional level both relating to its internal as well as external players.
|
| Other information |
Developing a teaching strategy adapted to adults includes the link between theory and practice, work in sub-groups, training assessment and group and individual work on making practical use of material.
Illustrations from different fields of dissertations: permanent education, special education, schools, professional development, social work etc.
Prerequisite : None. FOPM 2002 Sociological analysis of organizations helps with overview.
Assessment : A written report comprising a diagnosis and strategic recommendations for a real case is required. Assessment is on students' ability to put the concepts and tools covered in the course into practice.
Supervision : The work in small groups is mostly done with a trainer thus ensuring close supervision of the practical application of the course.
|
Cycle et année
d'étude |
> Master [120] in Education (shift schedule)
|
Faculty or entity
in charge |
> EDEF
|
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