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International Business Strategy [ MGEST2207 ]


5.0 crédits ECTS  30.0 h   1q 

Teacher(s) Seunier Fabian ;
Language English
Place
of the course
Mons
Main themes

To understand the international environment
- investing abroad
- the role of emerging economies

To situate themselves in an international environment
- benefits of the location (country of origin, the host country)
- to combine the advantages of companies and the location in a multinational network

To develop an international strategy
- foreign distributors
- strategic alliances and partnerships
- mergers and acquisitions

Managing multinationals
- the relationship between the parent company and the subsidiaries
- challenges of multiculturalism 

Aims

On completion of this course, students will be able:

  • to apply the key concepts of business strategy in a multinational company;
  • to understand the impact of the global economy on a company's strategy and activities

 

Evaluation methods

Written examination 

Teaching methods
  • Lectures
  • Case studies

 

Bibliography
  • VERBEKE A. (2009), International Business Strategy:Rethinking the Foundations of Global Corporate Success, Cambridge University Press.
  • GOODERHAM P., NORDHAUG O. (2003), International Management:Crossboundary Challenges, Blackwell.

 

Cycle et année
d'étude
> Master [120] in Management
Faculty or entity
in charge
> BLSM


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