Product and Innovation - BASF Partnership [ MGEST2131 ]
5.0 crédits ECTS
30.0 h
1q
| Teacher(s) |
Pecheux Claude ;
|
| Language |
English
|
Place
of the course |
Mons
|
| Main themes |
|
This course is divided into two parts. The first part covers the following topics: methods for generating ideas and/or creative techniques for new products/services, the strategies for entry to the market, product design, testing new products/concepts, test markets, the promotion that accompanies the launch of a new product/service on the market, etc.
The second part of the course features experts from BASF (in the form of intensive work sessions) and focuses more specifically on the process of generating ideas and products in the B2B field.
|
|
| Aims |
|
On completion of this course, students will understand the pertinent quantitative and qualitative approaches to developing and marketing new products and services.
|
|
| Evaluation methods |
Students' individual work.
|
| Teaching methods |
- Lectures and seminars
- Case studies
|
| Bibliography |
- TROTT P. (2004), Innovation Management and New Product Development, 3rd ed., Prentice-Hall.
- URBAN G., HAUSER J. (2004), Design and Marketing of New Products, Pearson Custom Publishing.
|
Cycle et année
d'étude |
> Master [120] in Business engineering
> Master [120] in Management
> Master [120] in Business Engineering
> Master [120] in Management
> Master [60] in Management
|
Faculty or entity
in charge |
> BLSM
|
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